What are the advantages of responsive web design?

What is Responsive Web Design?

What is Responsive Web Design? In essence, responsive design is a technique that allows websites to scale according to the screen size of the visitor. However, not all sites can use this technique, as it's not as straightforward as making sure all elements look good on different devices. A key aspect of responsive design is content prioritization. On a desktop, users can simply glance around to find the information they're looking for. However, on a smartphone, users will be scrolling endlessly to find what they want. A smart content prioritization strategy will help users access what they're looking for faster.

Responsive web design is a must for any estate agent that is serious about providing the best for their audience.

A responsive website will deliver the best user experience across all devices and has many other advantages. If you are still unsure if you should go responsive here are 5 advantages of responsive web design that may sway your decision:

Brings more mobile traffic

Nowadays, everyone has constant access to the Internet regardless of whether they are waiting in line at the grocery store or on their way home. They take advantage of every opportunity to use their smartphones to browse. This trend is gaining momentum with an array smartphones. In essence, the primary function for responsive design of a website is to allow your website's design to various formats (desktops and tablets, smartphones and more.). It means that your website's web content is able to flow seamlessly across all devices and the users are able to browse your site without getting lost.

Increase your visibility in search engines 

Responsive Design allows you to manage a single site using only one collection of hypertext links, which means you can spend less time managing your site. This lets you concentrate on link outreach using an integrated Search Engine Optimisation (SEO) method. Search Engine Optimisation (SEO) campaigns are lengthy and expensive, but when you create a responsive website that all your efforts can be focused on one site by implementing a single strategy and strategy across all devices.

Content is crucial to SEO. Good quality regular release of content increases your search engine's site positioning. A benefit in responsive designs is less resources will be wasted. small-scale duplication of content across websites and the content should only be put on a single site, increasing your chance of or a better rank on search engines.

Furthermore, Google suggests (which Byte9 analytics could confirm) that mobile-optimized responsive websites are displaying prominently in localized results for search. This is of great importance to traditional and online retailers, in addition to other mobile-related use cases that are booming.

Improves Your SEO

Responsive web design is getting more crucial to SEO. Google favors responsive websites for many reasons. For one, responsive websites use one URL (and the identical HTML) regardless of device, making it easier for Google to crawl your site. Additionally, it's more easy sharing content that is accessible via the same URL. In addition, if you've got one responsive website instead of having separate mobile and desktop versions, you will reduce the possibility with duplicate content, and consequently an adverse impact on the search engine rankings.

Increase sales and conversion rates

Another advantage to responsive layout is users get an enhanced experience when visiting your site since there's no need for redirection. Using the same style Sheets (CSS) that can be used across all platforms, as well as a unison design principle will create an identical design and user experience. A consistent user experience will improve your conversion rates since people are familiar with navigation as well as the use of your site or system across all devices. Responsive design eliminates certain of the obstacles that having multiple sites create, i.e. in terms of functionality, performance, and a consistent appearance and feel.

Save time and cost on-site management

Clients will also discover it easier and less time-consuming manage and maintain a single website and with lesser content. A single administration interface is easily adapted by using workflow and layout tools to control the appropriate content and templates for sites which are designed for various devices. Business logic can be utilized so that the overall multi-device experience is significantly enhanced with just one administration, such as Blaze CMS.