How to choose a Digital Marketing Company for your small business
If you’re a business owner, you may have already decided that it’s time to hire your first marketing company. You know that you need one, but you don’t know the best way to find one. This article will help you learn how to choose a digital marketing company for your small business — choosing the right team who can make your online presence and reputation more successful.
1. What is a digital marketing company?
A digital marketing company is a company that helps its clients improve their presence on the internet. It does this by improving their website’s SEO, SEM, usability, or overall digital presence. A company that helps other businesses with their digital marketing is called a digital marketing agency. Most of the time, when applying to be a part of a digital marketing company, businesses use one of two names:
The best way to find a great digital marketing company to work with is by applying to work with one. Most of the time, the client already knows who the best digital marketing agency is for them but they don’t always admit this fact.
When deciding on whether or not you want to work with a particular digital marketing agency, there are obviously many factors that go into choosing one. It’s important to remember that there are many factors you must consider, such as the type of business that your company is, what your company does, and also the connection you have with your target customer.
The main criteria you should look out for when choosing the right digital marketing agency include:
1. How established is the agency and has it been around for a while?
2. Are they based in the U.S or around the world?
3. How well does the client speak English?
4. How successful have they been in the past?
5. Do they run a referral program?
6. What are their pricing plans?
7. Do the agency founders have any experience in marketing and content creation or have they previously started their own company?
8. Does the website consistently get the traffic that it needs?
9. Is there a huge list of blog posts that the client frequently publishes on the website?
10. How creative is the client’s content? Have they written a novel, a child's book, or transformed someone’s favorite meme into an Instagram masterpiece? (It doesn’t have to be actual Instagram content.
2. What can a digital marketing company do for your business?
A digital marketing company can take your business to the next level by creating an online presence for you. It will include creating a website, creating a blog, building a social media following, and getting you on search engines.
Before you choose a digital marketing company, you need to figure out if you have the right team for the job. True, hiring a full-time marketing person is not as easy as it sounds. How can you stick with one person in the beginning? Let’s dive into the different departments that make up a digital marketing agency.
Before you decide what your marketing department is going to look like, make sure you understand what they do. Are they going to create the website and manage social media for you, or will they only take photos for social media feeds? The first thing you need to figure out is what they focus their time and energy on.
You need to know what you’ll be spending your marketing budget on. Figure out if your budget is going to be setting up, managing, and advertising your website. If you’re going to advertise your website, make sure you think about ad copy, ads, and keywords.
If planning to set up your website, you need a domain name registrar. Go to a domain name registrar website and find out all the details about your business, from what state you’re located to, your website availability, and more.
Your marketing department needs a budget and a strategy. Your budget could be set up for a few months or throughout the entire year.
Your marketing budget determines how much you’re willing to spend on getting the word out about your business. Your strategy determines what kind of content you’ll create and what type of social media presence you’ll have. The focus of your marketing department is on consistency, so it might be helpful to consider this when you decide on the budget and strategy for your marketing department.
3. Where can you find a digital marketing company?
There are many digital marketing companies out there, but it’s best to find one that is both marketing and tech-savvy. A company that is too tech-savvy may not have a strong marketing background, and a company that is too marketing-savvy may not have a strong tech background.
The main goal of any digital marketing company is to help businesses grow through creating leads and generating sales revenue. Marketing technology is a benefit, too.
A digital marketing company’s main purpose is to be the middle man between the customers and the businesses they support. The job of the marketing company is to stay up-to-date on the latest digital marketing trends, use that information to create better marketing campaigns, and sell those campaigns to the businesses they support.
To help you choose the right digital marketing company, we've created a questionnaire that you can fill out online. While the questionnaire isn’t scientific, we’ve also included questions you can answer based on your experience and situation as a business owner.
We hope that the information in this questionnaire will help you identify the best digital marketing company to hire for your organization. If you have all of this information, we encourage you to forward it to your business’ marketing manager.
We’ll be using Give.com to collect this information. Give.com is a digital experience research tool that allows marketplace customers to input questions and provide feedback directly to businesses.
4. How should you choose the right digital marketing company for your business?
Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. As a standalone word, digital marketing is a buzzword, but when put into action, can be a powerful tool for any business. Branding an old-fashioned product or service as a digital campaign can be a huge financial strain; if done badly, it can get you in trouble with regulators. To avoid unnecessary expenses, you should choose a digital marketing company who can guide your company through this transition.
Before you can find your perfect digital marketing company, you need to clarify the differences between digital advertising and other marketing techniques that have remained largely unchanged for decades. The two most relevant to a small business owner are digital advertising and display advertising.
Today, nearly every copy of an ad or a webpage uses some form of digital technology — for example, Prezi uses videos or animated graphics, while Tealium shows you text and graphs on a static background. There are less visible yet equally dynamic techniques that use the technology behind the scenes. Ad tech firms who provide these services include (1) digital advertising technologies (2) ad exchanges (3) social media platforms (4) SMS services, (5) mobile apps and games
When you have determined that your small business needs a new keyword or suite of keywords, you’ll need to choose an appropriate bidder to acquire these keywords — the tool you use to do this is the auction site. This auction website manages the selection of related bid amounts that are submitted by clients for ad services.
The keyword planner takes various factors into account when rating candidates’ positioning for any search and displays them on a scale from 1 to 7.
The ad message is the medium through which the client’s relevance is communicated to potential clients, and the bidding strategy is how many times the ad’s audiences are sent notices so that they keep coming back for more.
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